Foxtel Media Upfront ‘26

Each year, the Foxtel Media Upfront is the largest trade marketing event that I work on. With huge investment from the business, return on investment is critical for the success of the business. Upfront is an opportunity to showcase our upcoming content slate, latest partnerships, new technology innovations and opportunities for advertisers.

On 11 September 2025, we welcomed 700+ agency partners, VIP clients, and our entire staff at the White Bay Power Station in Rozelle for the Foxtel Media Upfront '26. The theme of the event was “Enter The Game” - a nod to our new owners global sport streamer DAZN as well as Foxtel Media’s unrivalled sport content offering. To bring this theme to life we included event activations where guests could play various sport based games and compete to win a grand prize.

As the creative lead for this event, I oversaw the development of a refreshed visual brand that captured our bold and dynamic spirit. This meant I also took ownership of the production of all presentation graphics, invites, social media assets, microsite, reels and post event collateral, allowing for the execution of a cohesive and consistent event brand and positioning Foxtel Media as a vital and distinct business unit within the Foxtel Group.

The event's success was the result of close collaboration between our internal teams including Foxtel’s in-house creative team Balboa—and our trusted partners, including events agency Alfred and creative agency JOY.

The event garnered extensive media coverage and received highly positive market feedback.

You can view the event microsite including full event recording, announcements and photo gallery here:

https://www.foxtelmediaupfront26.com/

September 2025